Shuk

A mobile app that connects great renters with great landlords.

My Role | UX/UI Designer

Team | 2 Designers, 2 Researchers, CEO, & Software Engineer

Parents want to teach their children healthy money habits, but they need help figuring out where & how to start.

1. Onboarding screens are too long & unclear.

2. Dashboard contains too much info.

3. Bucket feature functionality is glitchy and complicated.

We proposed a full redesign, better guiding parents through the app to teach their children healthy money habits.

1. Re-worked & re-ordered onboarding screens.

2. Simplified dashboard.

3. Streamlined bucket feature editing.

User research, ideation sketches, wireflows, mid-fi & hi-fi prototypes, usability tests, & figma design files.

6 user interviews showed that parents were struggling to teach their children healthy money habits:

New to Moolah U, Alex wants to set his kids (ages 8, 11, & 13) up for financial success, but his parents never taught him about healthy money habits.

• I want to help my kids become financially independent.

• I want to easily keep track of my kid’s financial learning.

• I want to learn what healthy financial habits look like.

• I don’t know where to start teaching kids about money.

• I don’t have a strong understanding of finances.

• My kids always ask for money without knowing its value.

An existing Moolah U user, Jessie wants to set her kids (ages 12 & 16) up for financial success, but she finds she’s not consistent enough with teaching them the value of money.

• I want to consistently teach my kids the value of money.

• I want to help my kids become financially independent.

• I want to create opportunities to financially empower my kids.

• I’m not consistent enough in teaching my kids.

• I don’t have a strong understanding of finances.

• I’m easily confused by too much information at once.

After conducting 6 usability tests, we found that parents did not understand how to navigate the existing app’s main features:

Initial onboarding of the app was too long, and parents did not pay attention to the purpose of the app.

• 5/6 users did not pay attention to the 5 purpose & onboarding screens during sign-up.

• All users expressed they wanted to create an account before going through onboarding.

Once signed in for the first time, new users found the main dashboard overwhelming & confusing because they didn’t pay attention to onboarding.

• 5/6 users experienced cognitive overload when on the main dashboard for the first time.

• 2/6 users understood what a bucket was & how to navigate to it.

• 4/6 users didn’t like that they could only set up one child account.

New & existing users found the app’s main feature (Bucket feature) to be confusing, complicated, & glitchy.

• 4/6 users had difficulty understanding & navigating the money bucket feature editing functionality.

• 5/6 users experienced cognitive overload when editing a bucket for the first time.

New & existing parent users want to teach their children healthy money habits, but they need a better way to figure out where & how to start.

The existing app is confusing to new & existing parent users due to a lengthy initial onboarding, overloaded dashboard, and complicated Bucket feature functionality.

We relocated, reduced, and reworked the onboarding screens & their content for parents to better grasp the app’s purpose and Bucket feature functionality

New condensed main dashboard & simplified child account setup process to reduce initial cognitive load.

• Have parents create a bucket as part of the child account set up to help them learn by doing.

• Enable parents to set up multiple child accounts.

New child account page & streamlined bucket editing functionality built within the child account.

• Built-out a child account page to house all bucket feature-related elements.

• Streamlined the bucket editing functionality to reduce errors and confusion.

6 usability tests of our redesign showed us that users found the bucket feature way more intuitive, while they still had a hard time paying attention to initial onboarding:

Handoff of figma & style guide files to client & Software Engineer to continue testing.

User research, ideation sketches, wireflows, mid-fi & hi-fi prototypes, usability tests, & figma design files.

Moolah U’s next Beta Release is planned for January 2023. We agreed to continue providing advisement for the following:

• Paywall location.

• Design iterations.

• Implementation of design.